Business communications; principles and methods

Abstract

Part I: Communication foundations and oral communication. The organizational setting for business communication. Interpersonal communication and listening. Public speaking and oral reporting. Part 2: Using words and style effectively. Using words effectively. Using the techniques of style. Part 3: Communicating through letters and memoranda. Writing about the routine and the pleasant. Writing about the unpleasant. Writing to persuade. Writing special letters. Part 4: Communicating about work and jobs. Preparing resumes. Writing letters about employment. Interviewing for success. Part 5: Communicating through reports. The report process and research methods. Managing data and using graphics. Organizing and writing short reports and proposals. Writing the formal report. Part 6: Communicating electronically and cross-culturally. Electronic tools for business communication. Cross-cultural communication at home and internationally. Appendix. Index.

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