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The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
16 references·15 citing·37 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1958An Economic Theory of Democracy.18,594 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1957An Economic Theory of Political Action in a Democracy3,299 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1960Consumer Behavior as Risk Taking1,879 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
  • 1983A Theoretical Model for the Study of Product Importance Perceptions898 cited
  • 1985The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel871 cited
  • 1998A Dyadic Study of Interpersonal Information Search740 cited
  • 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing522 cited
  • 2000Assessing the Capacity of Mass Electorates377 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale342 cited

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  • 1983Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters208 cited
  • Cited by

    • 2009Considerations on the evolution of political marketing theory86 cited
    • 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
    • 2012Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality58 cited
    • 2015Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers25 cited
    • 2020Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model22 cited
    • 2014Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors19 cited
    • 2021Politics and social media: an analysis of factors anteceding voting intention18 cited
    • 2016Brand Equity and Brand Loyalty: New Perspective18 cited
    • 2017Decision-making and satisfaction in campus e-voting: moderating effect of trust in the system15 cited
    • 2017Blog influence and political activism: An emerging and integrative model13 cited
    • 2013Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market13 cited
    • 2019Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective12 cited
    • 2021The Integration of Social Media to the Theory of Planned Behavior: A Case Study in Indonesia8 cited
    • 2011Moderating effects of consumer knowledge on the perception of small probabilities of risk0 cited
    • 2014Informed Democracy0 cited