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Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay · Study

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PreprintDo Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay

Sarah Spiekermann2012

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Preprintgreen2012

Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay

Sarah Spiekermann · Alessandro Acquisti

13 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Economic and Environmental Valuation

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References

1977The Measurement of Observer Agreement for Categorical Data 1975Helplessness: On Depression, Development, and Death 1959Motivation reconsidered: The concept of competence.1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1963Motivation reconsidered: The concept of competence.1968A Theory of Psychological Reactance 189011. The Right to Privacy 1990Experimental Tests of the Endowment Effect and the Coase Theorem

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2011Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Payarticle · 38 shared references 2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articlesarticle · 7 shared references 2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of touristsarticle · 7 shared references 2011Missing the Markarticle · 7 shared references 2015Nutzung von Werbungchapter · 7 shared references 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Wherearticle · 6 shared references

Details

Year2012

Typepreprint

Published2012-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.2046507

openalex_workW2012019860

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