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Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay
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Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay (2012)Do Interruptions Pay Off? - Effects of In…Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)Do Satisfied Customers Really…Conditioning Prices on Purchase History (2005)Conditioning Prices on Purcha…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Experimental Tests of the Endowment Effect and the Coase Theorem (2000)Experimental Tests of the End…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Experimental Tests of the End…The Measurement of Observer Agreement for Categorical Data (1977)The Measurement of Observer A…Helplessness: On Depression, Development, and Death (1975)Helplessness: On Depression, …Measuring Utility by a Single-Response Sequential Method (1964) (1974)Measuring Utility by a Single…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Measuring utility by a single-response sequential method (1964)Measuring utility by a single…Motivation reconsidered: The concept of competence. (1963)Motivation reconsidered: The …Motivation reconsidered: The concept of competence. (1959)Motivation reconsidered: The …11. The Right to Privacy (1890)11. The Right to PrivacyToward a positive theory of consumer choice (1980)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Does Market Experience Eliminate Market Anomalies? (2003)Toward a theory of customer engagement marketing (2016)The origins of intelligence in children. (1952)Science and Human Behavior (1953)Motivation and Personality (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A Coefficient of Agreement for Nominal Scales (1960)Guidelines, criteria, and rules of thumb for evaluating normed and standardized assessment instruments in psychology. (1994)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)The feasibility of creating a checklist for the assessment of the methodological quality both of randomised and non-randomised studies of health care interventions. (1998)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)RoB 2: a revised tool for assessing risk of bias in randomised trials (2019)The Handbook of Journalism Studies (2009)Information Privacy Research: an Interdisciplinary Review1 (2011)The Economics of Privacy (2016)Self-efficacy mechanism in human agency. (1982)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Positive psychology: An introduction. (2000)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Recent developments in modeling preferences: Uncertainty and ambiguity (1992)Measuring Trust* (2000)Field Experiments (2004)Normative Influences on Altruism (1977)Men, masculinity, and the contexts of help seeking. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Review of WTA/WTP Studies (2002)
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References

  • 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
  • 1975Helplessness: On Depression, Development, and Death6,180 cited
  • 1959Motivation reconsidered: The concept of competence.5,681 cited
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  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

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792 cited
  • 2005Conditioning Prices on Purchase History689 cited
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