USING THE UNMATCHED COUNT TECHNIQUE (UCT) TO ESTIMATE BASE RATES FOR SENSITIVE BEHAVIOR

Dan R. Dalton · James C. Wimbush · Catherine M. Daily

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Psychometric Methodologies and Testing Ethics in Business and Education Survey Sampling and Estimation Techniques

Abstract

Many areas of personnel research are “sensitive.” We provide an empirical assessment of the unmatched count technique (UCT) to determine the base rate for a number of proscribed behaviors for professional auctioneers. To our knowledge, this is the first empirical application of a UCT technique in organizational studies. Advantages of the UCT are discussed including: (a) a more accurate estimate of the base rates for sensitive behavior, (b) absolute anonymity to subjects, (c) “legal immunity” to the researcher, and (d) facilitation of complete disclosure to subjects with no deception.

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1990Handbook of social psychology 1992Ethical Principles of Psychologists and Code of Conduct.1994Researching Sensitive Topics 1990The Problems of Researching Sensitive Topics

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