ON THE MEASUREMENT OF COMPETITIVE STRATEGY: EVIDENCE FROM A LARGE MULTIPRODUCT U.S. FIRM.

Praveen R. Nayyar

144 citations0/0 files storedAcademy of Management Journal

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Business Strategies and Innovation Accounting and Organizational Management Management and Organizational Practices

Abstract

Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-...

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References

1978Organizational Strategy, Structure, and Process 1980Economies of scope and the scope of the enterprise 1989Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement 1989Strategic orientation of business enterprises: the construct, dimensionality, and measurement 1988RELATING PORTER'S BUSINESS STRATEGIES TO ENVIRONMENT AND STRUCTURE: ANALYSIS AND PERFORMANCE IMPLICATIONS.1981Economies of scope 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry

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