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Bridging the gap between suppliers and customers through relationship promoters: theoretical considerations and empirical results

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References

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1962Power-Dependence Relations6,258 cited
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2002Economic Action and Social Structure: The Problem of Embeddedness5,721 cited
1994Developmental Processes of Cooperative Interorganizational Relationships4,917 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
1993Factors Affecting Trust in Market Research Relationships3,649 cited
1981Power in organizations3,558 cited
1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
1992The Changing Role of Marketing in the Corporation

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2,773 cited

1993CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.2,461 cited

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