The Evolution of Events in the Australasian Wine Sector

Darina Hoffman · Michelle Rasmussen

30 citations0/0 files storedTourism Recreation Research

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Wine Industry and Tourism Culinary Culture and Tourism Sport and Mega-Event Impacts

Abstract

The wine sector in Australasia has developed a number of regional events in order to promote wine and build regional identity. Despite the popularity and long history of these events little research has been carried out on their role for wineries and regions developing wine tourism strategies. The purpose of this project is to examine the use and evolution of regional wine events from a strategic perspective. Based upon seven case studies from Australia and New Zealand the authors argue that over time the nature and emphasis of events change. Preliminary findings indicate that events evolve through a series of stages, ranging from regional awareness through to brand enhancement and customer loyalty. Implications for event organizers and winery management are explored.

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References

1984Case Study Research: Design and Methods 1980THE CONCEPT OF A TOURIST AREA CYCLE OF EVOLUTION: IMPLICATIONS FOR MANAGEMENT OF RESOURCES 1995Explaining Development and Change in Organizations 1983Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence 1988Relation of Dominant Problems to Stages of Growth in Technology-Based New Ventures 1988RELATION OF DOMINANT PROBLEMS TO STAGES GROWTH IN TECHNOLOGY-BASED NEW VENTURES.1999Theory Testing Using Case Studies in Business-to-Business Research 1995Opportunities and Pitfalls of Tourism in a Developing Wine Industry

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