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Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”
2 references·0 citing·6 second hop
Packaged Goods Marketing — “Pull” Companies Look to Improved “Push” (1987)Packaged Goods Marketing — “Pull” Compani…Consumer Response to Promotions (1976)Consumer Response to Promotio…Organization and Environment: Managing Differentiation and Integration. (1968)Organization and Environment:…Stochastic Models of a Price Promotion (1975)Why Do Retailers Deal? An Inventory Explanation (1984)Nested multinomial logit analysis of scanner data for a hierarchical choice model (1988)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)
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References

  • 1968Organization and Environment: Managing Differentiation and Integration.4,325 cited
  • 1976Consumer Response to Promotions21 cited

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