Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

Abstract

Highlights• Female athletes were more likely than males to post photographs of themselves.• Athletes who posted the widest variety of photo types received more fan engagement.• Sexually suggestive photos garnered significantly greater likes and comments.• Athletes appear to be missing an opportunity for greater engagement via sport photos.• Athletes should ensure they post photos aligned with their desired personal brand.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 342 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.