Article2003

Cross‐cultural equivalence of price perceptions between US and Polish consumers

Marguerite M. Moore · Karen McGowan Kennedy · Ann E. Fairhurst

45 citations0/0 files storedInternational Journal of Retail & Distribution Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

As the markets of Eastern Europe continue to liberalize, they are becoming increasingly important to Western retailers who seek international market opportunities. The current research compares consumer perceptions of price as a marketplace cue in Polish and US cultures. A hierarchical structural equation model (SEM) is used to assess the metric equivalence of price cue measures across a matched sample of Polish (N = 335) and US (N = 342) consumers. Results indicate a great deal of similarity between the two groups’ perceptions of price. Findings from the study suggest practical directions for strategy formulation as well as guidance in measuring perceptions of price cross‐culturally.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 45 citations exist upstream.

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 1987The Market Maven: A Diffuser of Marketplace Information 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 1995Diagnosing Measurement Equivalence in Cross-National Research 1971Price, brand name, and product composition characteristics as determinants of perceived quality.

Cited by

2008Cross‐cultural invariance of consumers' price perception measures 2010The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers 2009Cross‐cultural equivalence of price perceptions across American, Chinese, and Japanese consumers 2022The effect of product touch information and sale proneness on consumers' responses to price discounts

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.