Article2011

Understanding cultural influence on price perception: empirical insights from a SEM application

26 citations0/0 files storedJournal of Product & Brand Management

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Purpose – The purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop and empirically test a model of cultural differences and price perception.

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 2018Distinction: A Social Critique of the Judgement of Taste*1983Culture's Consequences: International Differences in Work-Related Values.1970Information and Consumer Behavior 1989The self and social behavior in differing cultural contexts.1998Assessing Measurement Invariance in Cross‐National Consumer Research 1994The Measurement of Independent and Interdependent Self-Construals 2011The theory of the leisure class; an economic study of institutions

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