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Community relationship management and social media · Study

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ArticleCommunity relationship management and social media

Lawrence Ang2011

OA

Articlebronze2011

Community relationship management and social media

171 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Digital Marketing and Social Media Marketing and Advertising Strategies Public Relations and Crisis Communication

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References

1960Conflict, arousal, and curiosity.2007Exploring the value of online product reviews in forecasting sales: The case of motion pictures 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities 2004Customer relationship management : concepts and tools 2005Customer Relationship Management: Concepts and Tools 2000Customer relationship marketing : get to know your customers and win their loyalty

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2020Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust 2019Brand engagement in self‐concept and consumer engagement in social media: The role of the source 2018Implementing social customer relationship management 2021Principles of Integrated Marketing Communications

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Details

Year2011

Typearticle

Published2011-03-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations171

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1057/dbm.2011.3

openalex_workW2012897295

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