Sources of Scholarly Publications in Marketing, Advertising, and Public Relations

J. Thomas Russell · Charles H. Martin

29 citations0/0 files storedJournal of Advertising

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Publishing and Scholarly Communication scientometrics and bibliometrics research Advertising and Communication Studies

Abstract

Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relations in order to determine the major sources of new ideas in these fields.

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2020The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic 2010Maintenance person or architect?1985Price Discrimination in Academic Journals 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature 2017Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective 2012La productividad científica en Comunicación a través de la revista Zer 1991An Analysis of Leading Contributors to the Sales Force Research Literature, 1980 Through 1990 2021Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs

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