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Sources of Scholarly Publications in Marketing, Advertising, and Public Relations
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Sources of Scholarly Publications in Marketing, Advertising, and Public Relations (1976)Sources of Scholarly Publications in Mark…The Journal of Advertising ’s First 50 Years (2022)The Journal of Advertising ’s…Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs (2021)Evaluating Reliability of Goo…The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic (2020)The impact of product recall …Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective (2017)Knowledge Flows Between Adver…Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact (2016)Productivity and impact in ad…La productividad científica en Comunicación a través de la revista Zer (2012)La productividad científica e…Maintenance person or architect? 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Evolución del patrón de autoría de la investigación española sobre comunicación publicada en revistas especializadas (1990-2014) (2018)Tendencias de investigación sobre comunicación organizacional: la autoría española en revistas indexadas (2014-2018) (2019)Priorities in Scientific Discovery: A Chapter in the Sociology of Science (1957)Productivity ratings of graduate programs in psychology based on publication in the journals of the American Psychological Association. (1977)Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993 (1995)International business negotiations (2003)Merton, Robert K. (2014)Estimating Nonresponse Bias in Mail Surveys (1977)Chronicle of Higher Education (1998)Mail and Internet Surveys: The Tailored Design Method (2007)Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)What Economists Think of Their Journals (1973)A Quality Index for Economic Journals (1974)JOURNAL RANKING AND SELECTION: A REVIEW IN PHYSICS (1976)Pricing by geography: British journal pricing 1986, including developments in other countries (1986)Economics of the Scholarly Journal (1989)An Economic Commons Tragedy for Research Libraries: Scholarly Journal Publishing and Pricing Trends (1990)The Parochial Dinosaur: Organizational Science in a Global Context (1991)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Twenty Years of the Journal of Marketing Theory and Practice (2012)International diversity of authorship in advertising research (2016)The Structure of Scientific Revolutions (1963)Objective Knowledge, an Evolutionary Approach. (1973)Mass Media Research: An Introduction (1991)Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines (2016)Has Advertising Lost Its Meaning? Views of UK and US Millennials (2018)Networks of Scientific Papers (1965)Invisible Colleges: Diffusion of Knowledge in Scientific Communities. (1973)Is citation analysis a legitimate evaluation tool? (1979)A Twenty‐Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management (2018)Assessing and enhancing the impact potential of marketing articles (2021)Gender and Advertising: A 50-Year Bibliometric Analysis (2024)Optimal Advertising Policy under Dynamic Conditions (1962)Differential Games in Economics and Management Science (2000)Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)A survey of dynamic models of product quality (2022)Co‐op advertising in randomly fluctuating markets (2022)Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes (2022)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Confirmatory factor analysis for applied research (2007)lavaan : An R Package for Structural Equation Modeling (2012)The Crossroads of the Knowledge Economy and Renewable Energy: Recommendations for Poland (2024)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Brand Equity, Brand Preference, and Purchase Intent (1995)
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  • 2020The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic35 cited
  • 2010Maintenance person or architect?26 cited
  • 1985Price Discrimination in Academic Journals25 cited
  • 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature20 cited
  • 2017Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective19 cited
  • 2012La productividad científica en Comunicación a través de la revista Zer17 cited
  • 1991An Analysis of Leading Contributors to the Sales Force Research Literature, 1980 Through 199014 cited
  • 2021Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs13 cited
  • 2009Is there global inclusion of authors in the five leading advertising journals?11 cited
  • 2022The Journal of Advertising ’s First 50 Years10 cited
  • 2016Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact10 cited
  • 2008Publishing on publishing: streams in the literature9 cited
  • 1984Most Prolific Authors in the Home Economics Research Journal and the Journal of Home Economics: A Decade Review9 cited

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