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Expert systems: The cold fusion of marketing?
8 references·3 citing·41 second hop
Expert systems: The cold fusion of marketing? (1991)Expert systems: The cold fusion of market…Marketing Planning and Expert Systems: An Epistemology of Practice (1989)Marketing Planning and Expert…Making it Happen: Reflections on Leadership (1988)Making it Happen: Reflections…Expert systems for marketing (1987)Expert systems for marketingExperiences with Using Expert Systems in O.R. (1986)Experiences with Using Expert…Messing About in Problems. An Informal Structured Approach to their Identification and Management (1984)Messing About in Problems. An…Publish or Perish? -- A Case Study (1980)Publish or Perish? -- A Case …The New Science of Management Decision (1978)The New Science of Management…Information Processing Model of Executive Decision (1968)Information Processing Model …Some issues in developing expert marketing systems (1997)Some issues in developing exp…Construction and testing of a knowledge‐based system in retail bank marketing (1995)Construction and testing of a…A hybrid system for strategic marketing planning (1995)A hybrid system for strategic…Expert Systems and Operational Research-Mutual Benefits (1985)More Intelligent Statistical Software and Statistical Expert Systems: Future Directions (1985)Human resource management expert systems technology (1994)The development, validation and implementation of knowledge-based systems (1996)Facilitators, decision makers, D.I.Y, users: Is intelligent multicriteria decision support for all feasible or desirable? (1999)Group Techniques for Program Planning (1975)The Politics of Organizational Decision-Making. (1976)On the Nature of OR — Entering the Fray (1996)Putting soft OR methods to work: Information systems strategy development at Palabora (1998)The transformation competence perspective (2007)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)An Exposition of Empirical Research into Marketing Planning (1987)Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness (2002)AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making (2009)Business Expert Systems (1987)Promoter: An Automated Promotion Evaluation System (1987)Developing Marketing Expert Systems: An Application to International Negotiations (1989)Service Quality Improvement in Thai Retail Banking and its Management Implications (2004)A Study on Customer Satisfaction in Indian Retail Banking (2009)Al-enabled biometrics in recruiting: Insights from marketers for managers (2020)Analysis for Strategic Market Decisions (1986)Integrating Expert Systems and Decision Support Systems (1986)How Competitive Forces Shape Strategy (1989)An evaluation of styles of IT support for marketing planning (2001)A decision‐support system for business‐to‐business marketing (2005)Competition among the Few. (1952)Portfolio Selection: A Simulation of Trust Investment. (1963)Decision systems analysis in industrial marketing (1975)Theory of rejecting superior, new technologies (1996)Responding to the Severe Limitations of Cross-Sectional Surveys: Commenting on Rong and Wilkinson's Perspectives (2011)The New “American Challenge”: Foreign Multinationals in the United States (1994)Managerial perceptions of barriers to becoming a “learning organization” (2000)Graduateness and Employability: student perceptions of the personal outcomes of university education (2002)Organizational Information Requirements, Media Richness and Structural Design (1986)Information Technology and Organizational Change: Causal Structure in Theory and Research (1988)Social Cognitive Theory of Organizational Management (1989)Knowledge elicitation in conceptual model building: A case study in modeling a regional Dutch health care system (1992)Organizational Decision-making in the Appropriation of Technological Innovation: Cognitive and Political Dimensions (1992)Exploring the Problem-Finding and Problem-Solving Approach for Designing Organizations (2012)An analytic hierarchy process based approach to the design and evaluation of a marketing driven business and corporate strategy (1987)New product forecasting models (1988)
this work references cited by second hop

References

  • 1978The New Science of Management Decision3,200 cited
  • 1984Messing About in Problems. An Informal Structured Approach to their Identification and Management125 cited
  • 1968Information Processing Model of Executive Decision102 cited
  • 1988Making it Happen: Reflections on Leadership99 cited
  • 1980Publish or Perish? -- A Case Study62 cited
  • 1986Experiences with Using Expert Systems in O.R.49 cited
  • 1987Expert systems for marketing41 cited
  • 1989Marketing Planning and Expert Systems: An Epistemology of Practice36 cited

Cited by

  • 1995A hybrid system for strategic marketing planning29 cited
  • 1995Construction and testing of a knowledge‐based system in retail bank marketing28 cited
  • 1997Some issues in developing expert marketing systems22 cited

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