A Field Test of a Modified "Two-Step Flow of Communication" Model

Verling C. Troldahl

83 citations0/0 files storedPublic Opinion Quarterly

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Media Studies and Communication Media Influence and Politics Communication and COVID-19 Impact

Abstract

This paper reports the findings of a carefully prepared field experiment conducted in the Boston area to test the “two-step flow of communication” hypothesis. The results of the experiment, although far from definitive, seem to call for a reappraisal of the hypothesis.

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