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A Field Test of a Modified "Two-Step Flow of Communication" Model
0 references·16 citing·56 second hop
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  • 1980Mass Media Use, Issue Knowledge and Political Involvement82 cited
  • 1973The differential impact of social integration on participation in the diffusion of innovations60 cited
  • 1989Co-citation Analysis of the Scientific Literature of Innovation Research Traditions56 cited
  • 2010Opinion leaders – Do they know more than others about their area of interest?51 cited
  • 2016Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands27 cited
  • 2018The Mediated Data Model of Communication Flow: Big Data and Data Journalism26 cited
  • 2015Image Attributes and Diffusion via Twitter: The Case of #guncontrol25 cited
  • 2006Wer kommuniziert wie über politische Themen? Eine empirisch basierte Typologie individueller politischer Kommunikation22 cited
  • 1973Public service advertising on television22 cited
  • 1989Massenkommunikation und Interpersonale Kommunikation20 cited
  • 2014Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication17 cited
  • 2006Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden16 cited
  • 2016Open prosperity: How latent realities arising from virtual-social-physical convergence (VSP) increase opportunities for global prosperity14 cited

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1978
Time Series Analysis of Alternative Media Effects Theories
13 cited
  • 2007The networked political blogosphere and mass media: Understanding how agendas are formed, framed, and transferred in the emerging new media environment13 cited
  • 1979OLD THEORIES DON'T APPLY: IMPLICATIONS OF COMMUNICATIONS IN CRISES*10 cited