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Realising opportunities in the premium automotive market via context-oriented new product positioning
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Realising opportunities in the premium automotive market via context-oriented new product positioning (2011)Realising opportunities in the premium au…Advances in Consumer Research (2025)Advances in Consumer ResearchMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…How integrating industrial design in the product development process impacts on company performance (2001)How integrating industrial de…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994)An Empirical Analysis of Lati…Advances in Consumer Research (1992)Advances in Consumer ResearchLoss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The halo effect: Evidence for unconscious alteration of judgments. (1977)The halo effect: Evidence for…An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. (1980)Possessions and the Extended Self (1988)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Seeing things: consumer response to the visual domain in product design (2004)Forming impressions of personality. (1946)What is beautiful is good. (1972)Telling more than we can know: Verbal reports on mental processes. (1977)A Schematic Processing Model of Sex Typing and Stereotyping in Children (1981)Objectivity in the Eye of the Beholder: Divergent Perceptions of Bias in Self Versus Others. (2004)Stereotype Content: Warmth and Competence Endure (2018)Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)The Framing of Decisions and the Psychology of Choice (1981)Are Investors Reluctant to Realize Their Losses? (1998)A perspective on judgment and choice: Mapping bounded rationality. (2003)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
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References

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  • 2025Advances in Consumer Research13,264 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
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  • 1977The halo effect: Evidence for unconscious alteration of judgments.2,015 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
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  • 1994An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods448 cited
  • 2001How integrating industrial design in the product development process impacts on company performance

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