The construction of fun in food advertisements targeting children

Simona De Iulio

19 citations0/0 files storedYoung Consumers Insight and Ideas for Responsible Marketers

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Nutrition, Health and Food Behavior Consumer Attitudes and Food Labeling

Abstract

Purpose – This paper aims to explore how the discursive strategies used in advertising contribute to bringing food products into the children's world, to transforming them into children's food – fun food in particular.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

1951Homo Ludens: A Study of the Play-Element in Culture.1991Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles 1998Redeeming Laughter: The Comic Dimension of Human Experience 1991Television Advertising and Children 1965Mythologiques. Le cru et le cuit 1999Kids' Stuff: Toys and the Changing World of American Childhood 2006Humor in Advertising: A Comprehensive Analysis 2002Sémiotique, marketing et communication

Cited by

2015Visual perceptions of snack packages among preschool children

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.