Television Advertising and Children

Brian Young

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Child Development and Digital Technology Marketing and Advertising Strategies Media, Gender, and Advertising

Abstract

Seducers and innocents - a political affair children and television advertizing: the experimental evidence children and television advertizing: the experimental evidence (continued) the analysis of advertizing - breaking the code what children watch - American and British television advertizing compared what psychologists know about the children and television advertizing issue the understanding of television advertizing by British children - experimental research.

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2009Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age 2011Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation 2008The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour 2000The Impact of Television Advertising on Children's Christmas Wishes 2009Do children's cognitive advertising defenses reduce their desire for advertised products?1997Children's Understanding of the Intent of Advertising: A Meta-Analysis 2016The youngest readers’ dilemma: A review of children’s learning from fictional sources 2003Children's understanding of television advertising: a qualitative approach

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