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Television Advertising and Children
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Television Advertising and Children (1991)Television Advertising and ChildrenThe youngest readers’ dilemma: A review of children’s learning from fictional sources (2016)The youngest readers’ dilemma…Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation (2011)Children’s understanding of t…Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Interactive Food and Beverage…Do children's cognitive advertising defenses reduce their desire for advertised products? (2009)Do children's cognitive adver…The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour (2008)The effectiveness of parental…Exploring children's understanding of television advertising – beyond the advertiser's perspective (2008)Exploring children's understa…Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth (2007)Information Processing of Adv…Everything Under Control: A Child's Eye View of Advertising (2003)Everything Under Control: A C…Children's understanding of television advertising: a qualitative approach (2003)Children's understanding of t…Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand (2003)Attitudes of Parents Toward A…Gendered voices in children's television advertising (2002)Gendered voices in children's…Dear Santa: The effects of television advertising on young children (2002)Dear Santa: The effects of te…Is television advertising good for children? Areas of concern and policy implications (2001)Is television advertising goo…The Impact of Television Advertising on Children's Christmas Wishes (2000)The Impact of Television Adve…Children's Understanding of the Intent of Advertising: A Meta-Analysis (1997)Children's Understanding of t…Commercials in the Classroom: The Impact of Channel One Advertising (1994)Commercials in the Classroom:…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Out of the garden: toys, TV, and children's culture in the age of marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Content Analysis for the Social Sciences and Humanities. 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(1986)Born digital: understanding the first generation of digital natives (2009)Exposure of Children and Adolescents to Alcohol Marketing on Social Media Websites (2013)Adolescents’ engagement with unhealthy food and beverage brands on social media (2019)See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media (2020)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The Psychology of Attitudes (1997)The Limited Capacity Model of Mediated Message Processing (2000)Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue (2014)A content analysis of television food advertising to children: comparing low and general‐nutrition food (2015)How Children Learn to Buy (1978)Children and Television Advertising (1996)Children as consumers (1998)Exploring the Audience’s Role: A Decoding Model for the 21st Century (2008)Children perceptions of emotional and rational appeals in social advertisements (2017)Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products (2024)Journal of Consumer Research (1984)Social Comparison and the Idealized Images of Advertising (1991)Child's Conception of the World (2013)Gender representation in advertising of toys in the Christmas period (2009-12) (2013)The Influence of Sexual Music Videos on Adolescents’ Misogynistic Beliefs (2015)Financial Socialization Agents and Spending Behavior of Emerging Adults: Do Parents, Peers, Employment, and Media Matter? (2022)Beyond Modularity (1992)Beyond modularity: a developmental perspective on cognitive science (1993)How Advertising Works: What Do We Really Know? (1999)Protection or Punishment? Relating the Design Space of Parental Control Apps and Perceptions about Them to Support Parenting for Online Safety (2021)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children (2013)Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment? (2018)Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence (2020)Conceptual Change in Childhood (1985)Pretense and representation: The origins of "theory of mind." (1987)The role of transportation in the persuasiveness of public narratives. (2000)Boys Write About Boys: Androcentrism in Children’s Reading Experience and Its Emergence in Children’s Own Writing (2021)Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for Social Research. (1994)What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)Advances in Consumer Research (2025)
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  • 2009Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age267 cited
  • 2011Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation143 cited
  • 2008The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour110 cited
  • 2000The Impact of Television Advertising on Children's Christmas Wishes99 cited
  • 2009Do children's cognitive advertising defenses reduce their desire for advertised products?99 cited
  • 1997Children's Understanding of the Intent of Advertising: A Meta-Analysis92 cited
  • 2016The youngest readers’ dilemma: A review of children’s learning from fictional sources76 cited
  • 2003Children's understanding of television advertising: a qualitative approach71 cited
  • 2002Dear Santa: The effects of television advertising on young children70 cited
  • 2001Is television advertising good for children? Areas of concern and policy implications68 cited
  • 2007Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth60 cited
  • 2002Gendered voices in children's television advertising58 cited
  • 2008Exploring children's understanding of television advertising – beyond the advertiser's perspective

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54 cited
  • 2003Everything Under Control: A Child's Eye View of Advertising53 cited
  • 1994Commercials in the Classroom: The Impact of Channel One Advertising50 cited
  • 2003Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand42 cited