How Children Learn to BuyJames Utah McNeal, Scott Ward, Daniel B. Wackman, Ellen Ann Wartella1978-02-01articleJournal of Marketing Research213 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior and Marketing InfluenceConsumer Market Behavior and PricingConsumer Retail Behavior StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 213 citations exist upstream.Cited by2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults1993Exploring the effects of active parental mediation of television content1985Parental and teenage child influences in family decision making2012Saving in childhood and adolescence: Insights from developmental psychology1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis2003The Meaning of Brand Names to Children: A Developmental Investigation1998Principles of Educational Multimedia User Interface Design