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Daniel B. Wackman · Study
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Author
Daniel B. Wackman
11 works
· latest 1998
· 2 institutions
cluster: provisional
Works
11 shown
"Moral Referendums": Values, News Media, and the Process of Candidate Choice
Political Communication
·
1998
·
3 authors
62
citations
MEDIA PRIMING EFFECTS: ACCESSIBILITY, ASSOCIATION, AND ACTIVATION
International Journal of Public Opinion Research
·
1998
·
3 authors
268
citations
“To Thine Own Self Be True”
Communication Research
·
1996
·
3 authors
236
citations
Managing Media Organizations: Effective Leadership of the Media
·
1988
·
2 authors
·
book
40
citations
Effect of Chain Ownership on Newspaper Management Goals
Newspaper Research Journal
·
1988
·
2 authors
32
citations
Developing an Advertising Agency-Client Relationship
Journal of Advertising Research
·
1986
·
3 authors
77
citations
How Children Learn to Buy
Journal of Marketing Research
·
1978
·
4 authors
213
citations
How Children Learn to Buy: The Development of Consumer Information-Processing Skills
·
1977
·
3 authors
·
book
248
citations
Effects of Television Advertising on Consumer Socialization.
Marketing Science Institute eBooks
·
1974
·
2 authors
·
book
46
citations
Children's Purchase Influence Attempts and Parental Yielding
Journal of Marketing Research
·
1972
·
2 authors
252
citations
Family and Media Influences On Adolescent Consumer Learning
American Behavioral Scientist
·
1971
·
2 authors
231
citations