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Developing an Advertising Agency-Client Relationship · Study

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ArticleDeveloping an Advertising Agency-Client Relationship

Daniel B. Wackman1986

Article1986

Developing an Advertising Agency-Client Relationship

Daniel B. Wackman · Charles Thomas Salmon · Caryn C. Salmon

77 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Advertising and Communication Studies

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References

1983The Marketing Imagination 1981The Organizational Ethics of Advertising: Corporate and Agency Views

Cited by

2001Key account management at company and individual levels in business‐to‐business relationships 2012The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships 2007Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships 2006Relationships in the purchasing of business to business professional services: The role of personal relationships 2013The role of personal relationships in supply chains 1997Maintaining Client Commitment in Advertising Agency–Client Relationships 1988The Importance of Personal Trust in the Use of Research 2015Integrated Marketing Communications (IMC): Why Does It Fail?

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Details

Year1986

Typearticle

Published1986-12-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations77

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1986.12467823

openalex_workW4412428210

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