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Developing an Advertising Agency-Client Relationship
2 references·16 citing·50 second hop
Developing an Advertising Agency-Client Relationship (1986)Developing an Advertising Agency-Client R…The Marketing Imagination (1983)The Marketing ImaginationThe Organizational Ethics of Advertising: Corporate and Agency Views (1981)The Organizational Ethics of …Resource integration for co-creation between marketing agencies and clients (2018)Resource integration for co-c…Integrated Marketing Communications (IMC): Why Does It Fail? (2015)Integrated Marketing Communic…The role of personal relationships in supply chains (2013)The role of personal relation…The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships (2012)The formation of trust and co…Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships (2007)Exploring the Dimensions of P…Relationships in the purchasing of business to business professional services: The role of personal relationships (2006)Relationships in the purchasi…Developing an account‐management lifecycle for advertising agency‐client relationships (2004)Developing an account‐managem…Key account management at company and individual levels in business‐to‐business relationships (2001)Key account management at com…Maintaining Client Commitment in Advertising Agency–Client Relationships (1997)Maintaining Client Commitment…Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship (1996)Integrated marketing communic…Advertising client‐agency relationships (1996)Advertising client‐agency rel…Advertiser Perceptions of Fair Compensation, Confidentiality, and Rapport (1996)Advertiser Perceptions of Fai…Does Winning Advertising Awards Pay?: The Australian Experience (1995)Does Winning Advertising Awar…A Longitudinal Analysis of the Ad Agency-Client Relationship: Predictors of an Agency Switch (1995)A Longitudinal Analysis of th…Advertising Awards and Advertising Agency Performance Criteria (1994)Advertising Awards and Advert…The Importance of Personal Trust in the Use of Research (1988)The Importance of Personal Tr…The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Naturalistic inquiry (1985)Building international business theory: A grounded theory approach (2015)Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust (2020)Startups in the supply chain ecosystem: an organizing framework and research opportunities (2021)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. 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(1965)A new scale for the measurement of interpersonal trust1 (1967)Trust in close relationships. (1985)Measuring Export Information Use (1999)Extending trust and mutual trust in business relationships towards a synchronised trust chain in marketing channels (2001)On the concept of trust (2002)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)
this work references cited by second hop

References

  • 1983The Marketing Imagination961 cited
  • 1981The Organizational Ethics of Advertising: Corporate and Agency Views101 cited

Cited by

  • 2001Key account management at company and individual levels in business‐to‐business relationships134 cited
  • 2012The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships94 cited
  • 2007Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships86 cited
  • 2006Relationships in the purchasing of business to business professional services: The role of personal relationships85 cited
  • 2013The role of personal relationships in supply chains66 cited
  • 1997Maintaining Client Commitment in Advertising Agency–Client Relationships66 cited
  • 1988The Importance of Personal Trust in the Use of Research62 cited
  • 2015Integrated Marketing Communications (IMC): Why Does It Fail?59 cited
  • 1996Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship57 cited
  • 2004Developing an account‐management lifecycle for advertising agency‐client relationships53 cited
  • 1994Advertising Awards and Advertising Agency Performance Criteria50 cited
  • 1995A Longitudinal Analysis of the Ad Agency-Client Relationship: Predictors of an Agency Switch

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50 cited
  • 2018Resource integration for co-creation between marketing agencies and clients46 cited
  • 1996Advertising client‐agency relationships42 cited
  • 1995Does Winning Advertising Awards Pay?: The Australian Experience41 cited
  • 1996Advertiser Perceptions of Fair Compensation, Confidentiality, and Rapport38 cited