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The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth

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2013New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

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2010The value of celebrity endorsements: A stock market perspective97 cited

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2017Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making78 cited

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2007A review of the application of event studies in marketing75 cited

2012The effects of sports sponsorship: A review and research agenda59 cited

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2005Retrospective and Prospective Views on the Marketing/Finance Interface54 cited

2012Warning Flags on the Race Track53 cited

2011A stakeholder approach to international and national sport sponsorship52 cited

2012Evolving priorities in sponsorship: From media management to network management49 cited

2010Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event.44 cited