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Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good

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1995Opportunities for Involvement Research: A Scale-Development Approach83 cited

2022Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line51 cited

1994Verbal Strategies for Indirect Comparative Advertising48 cited

2011Evaluation of the effects of product involvement facets on brand loyalty42 cited

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2013Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior39 cited

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2003Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China32 cited

2024Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model21 cited

2017Pleasure in the use of new technologies: the case of e-book readers19 cited