References

• 1991Firm Resources and Sustained Competitive Advantage48,209 cited
• 2004Firm resources and sustained competitive advantage38,157 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1995Building Strong Brands4,432 cited
• 1998Intellectual capital: The new wealth of organizations3,751 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1997The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets3,059 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1995The Comparative Advantage Theory of Competition2,727 cited
• 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
• 2000Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories1,696 cited
• 2009Building strong brands in a modern marketing communications environment1,143 cited
• 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage1,094 cited
• 2007Marketing Management (12th Edition)