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Believe it or not! longer questionnaires have lower response rates

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References

1978Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature999 cited
1975Mail Surveys and Response Rates: A Literature Review855 cited
1983A Quantitative Review of Research Design Effects on Response Rates to Questionnaires706 cited
1975Stimulating Responses to Mailed Questionnaires: A Review398 cited
1981Effects of Questionnaire Length on Response Quality395 cited
1974Handbook of Marketing Research247 cited
1982Further Evidence on Factors Affecting Response Rates to Mailed Questionnaires129 cited
1985Mail Surveys of Reluctant Professionals111 cited
1976Broadening the Scope of Methodological Research on Mail Surveys106 cited

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2002Increasing response rates to postal questionnaires: systematic review1,916 cited
2011The relationship between perceived leadership styles and employee engagement: the moderating role of employee characteristics15 cited
2021The Untapped Potential of Social Marketing: How a Sample of Florida Cities Engage in Its Practice2 cited

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