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Handbook of Marketing Research · Study

BookHandbook of Marketing Research

Robert C. Ferber1974

Book1974

Handbook of Marketing Research

Robert C. Ferber

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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1982The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality 1984Focus groups: A new tool for qualitative research 1985An Assessment of the Mall Intercept as a Data Collection Method 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology 1999Focus Groups 1989The Personal Meaning of Participation: Enduring Involvement 1994Location, governance, and strategic determinants of japanese manufacturing investment in the united states 1987Product Shape as a Design Innovation Strategy

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Year1974

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Published1974-05-01

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Citations247

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ShelfMarketing and Advertising Strategies

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openalex_workW600801635

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