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Handbook of Marketing Research
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Handbook of Marketing Research (1974)Handbook of Marketing ResearchUSER DESIGN OF CUSTOMIZED PRODUCTS (2007)USER DESIGN OF CUSTOMIZED PRO…Real Options in International Joint Ventures (2005)Real Options in International…Distinguishing taste variation from error structure in discrete choice data (2000)Distinguishing taste variatio…Focus Groups (1999)Focus GroupsThe repertory grid approach (1994)The repertory grid approachLocation, governance, and strategic determinants of japanese manufacturing investment in the united states (1994)Location, governance, and str…Implementing the concept of transformational advertising (1992)Implementing the concept of t…Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment (1991)Measuring the Short-Term Effe…The Personal Meaning of Participation: Enduring Involvement (1989)The Personal Meaning of Parti…Product Shape as a Design Innovation Strategy (1987)Product Shape as a Design Inn…An Assessment of the Mall Intercept as a Data Collection Method (1985)An Assessment of the Mall Int…Focus groups: A new tool for qualitative research (1984)Focus groups: A new tool for …Response Effects (1983)Response EffectsThe use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality (1982)The use of Focus Groups for I…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Cognitive Dissonance and Consumer Behavior: A Review of the Evidence (1976)Cognitive Dissonance and Cons…Commitment and Social Organization: A Study of Commitment Mechanisms in Utopian Communities (1968)Leisure Value Systems and Recreational Specialization: The Case of Trout Fishermen (1977)On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience (1983)The relationship among tourists’ involvement, place attachment and interpretation satisfaction in Taiwan’s national parks (2003)Effects of place attachment on users’ perceptions of social and environmental conditions in a natural setting (2004)An empirical structural model of tourists and places: Progressing involvement and place attachment into tourism (2008)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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(1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Impact of Product Aesthetics on the Evaluation of Industrial Products (1994)Exploring corporate strategy (1997)An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments (2002)Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization * (2005)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Conditional logit analysis of qualitative choice behavior (1972)Innovation Diffusion and New Product Growth Models in Marketing (1979)Structure of vacation destination choice sets (1992)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Human activity patterns in the city (1974)Response Effects in Surveys: A Review and Synthesis. 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  • 1982The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality557 cited
  • 1984Focus groups: A new tool for qualitative research554 cited
  • 1985An Assessment of the Mall Intercept as a Data Collection Method445 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1999Focus Groups401 cited
  • 1989The Personal Meaning of Participation: Enduring Involvement322 cited
  • 1994Location, governance, and strategic determinants of japanese manufacturing investment in the united states294 cited
  • 1987Product Shape as a Design Innovation Strategy232 cited
  • 1976Cognitive Dissonance and Consumer Behavior: A Review of the Evidence213 cited
  • 2005Real Options in International Joint Ventures186 cited
  • 1983Response Effects184 cited
  • 1991Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment149 cited
  • 2007USER DESIGN OF CUSTOMIZED PRODUCTS131 cited
  • 2000Distinguishing taste variation from error structure in discrete choice data117 cited

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  • 1994The repertory grid approach102 cited
  • 1992Implementing the concept of transformational advertising100 cited