References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1984Choices, values, and frames.6,505 cited
• 2013Choices, Values, and Frames5,320 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
• 1968The Cost of Transacting1,909 cited
• 1987The Price Bundling of Services: A Normative Framework607 cited
• 1991Bundling--new products, new markets, low risk.506 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 1990Optimal Bundle Pricing342 cited
• 1980Individual Differences in Search Behavior For a Nondurable321 cited
• 1987The Framing of Buying Decisions311 cited
• 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited
• 1978Review of marketing285 cited