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The effects of price bundling on consumer evaluations of product offerings · Study

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ArticleThe effects of price bundling on consumer evaluations of product offerings

Michael D. Johnson1999

Article1999

The effects of price bundling on consumer evaluations of product offerings

Michael D. Johnson · Andreas Peter Herrmann · Hans H. Bauer

201 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1984Choices, values, and frames.2013Choices, Values, and Frames 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice 1968The Cost of Transacting

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2004Bundling sport events with the host destination 2004The Influence of Price Discount Framing on the Evaluation of a Product Bundle 2010Bye-Bye Bundles: The Unbundling of Music in Digital Channels 2010Effects of visual and textual information in online product presentations: looking for the best combination in website design 2008Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book 2002Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

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2014How Does Price Presentation Influence Consumer Choice? The Case of Life Insurance Productsarticle · 12 shared references 2002Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effectsarticle · 11 shared references 2008Research Note—Attention Arousal Through Price Partitioningarticle · 11 shared references 2010Price bundling presentation and consumer's bundle choice: The role of quality certaintyarticle · 11 shared references 2004The Influence of Price Discount Framing on the Evaluation of a Product Bundlearticle · 10 shared references 1995Impact of bundle type, price framing and familiarity on purchase intention for the bundlearticle · 10 shared references

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Year1999

Typearticle

Published1999-06-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations201

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(99)00004-x

openalex_workW2013301825

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2006Switching behavior of mobile users: do users' relational investments and demographics matter?

2015The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing