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Andreas Peter Herrmann · Study
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Author
Andreas Peter Herrmann
103 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0002-8886-0894
Works
60 shown
Multimodal Transportation
Emerald Group Publishing Limited eBooks
·
2022
·
2 authors
·
chapter
7
citations
Individual-level loss aversion in riskless and risky choices
Theory and Decision
·
2021
·
3 authors
·
Open access
505
citations
Focus on Results and Transparency: Payment on Delivery
Emerald Group Publishing Limited eBooks
·
2021
·
3 authors
·
chapter
0
citations
Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products
Journal of Marketing Research
·
2020
·
4 authors
23
citations
Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
Journal of Consumer Psychology
·
2019
·
4 authors
·
Open access
119
citations
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
Journal of Marketing Research
·
2019
·
5 authors
·
Open access
70
citations
Gamified interactions: whether, when, and how games facilitate self–brand connections
Journal of the Academy of Marketing Science
·
2017
·
4 authors
·
Open access
170
citations
Marketing
Vahlen eBooks
·
2017
·
3 authors
·
book
65
citations
Gamified Information Presentation and Consumer Adoption of Product Innovations
Journal of Marketing
·
2016
·
4 authors
147
citations
The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products
Journal of Retailing
·
2015
·
5 authors
·
Open access
83
citations
Marketingentscheidungen
Marketing Review St Gallen
·
2015
·
2 authors
·
Open access
24
citations
THE ROLE OF DEFAULTS IN PREVENTING INNOVATION REJECTION
International Journal of Innovation Management
·
2015
·
3 authors
·
Open access
10
citations
Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation
Psychology and Marketing
·
2015
·
4 authors
·
Open access
114
citations
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
Marketing Letters
·
2015
·
4 authors
35
citations
The effect of brand design on brand gender perceptions and brand preference
European Journal of Marketing
·
2015
·
5 authors
249
citations
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
Journal of Retailing
·
2015
·
4 authors
670
citations
Product Customization via Starting Solutions
Journal of Marketing Research
·
2014
·
3 authors
93
citations
The Effect of Brand Gender on Brand Equity
Psychology and Marketing
·
2014
·
5 authors
·
Open access
91
citations
Option Framing and Product Feature Recommendations: Product Configuration and Choice
Psychology and Marketing
·
2013
·
4 authors
16
citations
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Journal of Marketing
·
2013
·
3 authors
184
citations
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Information Systems Research
·
2013
·
4 authors
·
Open access
136
citations
Produktmanagement
Springer eBooks
·
2013
·
2 authors
·
book
44
citations
Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses
Review of Managerial Science
·
2012
·
4 authors
2
citations
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
Journal of Retailing
·
2012
·
4 authors
167
citations
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
Psychology and Marketing
·
2012
·
3 authors
56
citations
The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions
Psychology and Marketing
·
2012
·
4 authors
52
citations
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Marketing Letters
·
2011
·
4 authors
102
citations
Storytelling im Behavioral Branding
Gabler Verlag eBooks
·
2011
·
3 authors
·
chapter
27
citations
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation
Social Indicators Research
·
2011
·
9 authors
·
Open access
125
citations
The effect of default options on choice—Evidence from online product configurators
Journal of Retailing and Consumer Services
·
2011
·
7 authors
26
citations
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Marketing Science
·
2011
·
3 authors
206
citations
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
Journal of Marketing
·
2011
·
3 authors
373
citations
Linking Advertising, Materialism, and Life Satisfaction
Social Indicators Research
·
2011
·
9 authors
92
citations
Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy
Total Quality Management & Business Excellence
·
2010
·
3 authors
12
citations
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Psychology and Marketing
·
2010
·
3 authors
200
citations
Order in Product Customization Decisions: Evidence from Field Experiments
Journal of Political Economy
·
2010
·
4 authors
243
citations
Auf den Rangplatz kommt es an – Wirkung der Rangfolge von Produkten auf das Entscheidungsverhalten
Journal of Business Economics
·
2010
·
3 authors
1
citations
Dem Entscheidungsverhalten auf der Spur — Was Marketing von Behavioral Economics lernen kann
Marketing Review St Gallen
·
2009
·
4 authors
0
citations
Consumer decision making and variety of offerings: The effect of attribute alignability
Psychology and Marketing
·
2009
·
5 authors
54
citations
Produktmanagement: Grundlagen - Methoden - Beispiele
·
2009
·
2 authors
23
citations
Produktmanagement
Gabler eBooks
·
2009
·
2 authors
·
book
17
citations
The Pervasive Effect of Aesthetics on Choice: Evidence From a Field Study
Alexandria (UniSG) (University of St.Gallen)
·
2009
·
3 authors
4
citations
Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information
Psychology and Marketing
·
2008
·
3 authors
81
citations
Nudge Your Customers Toward Better Choices
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
162
citations
Die Macht des Defaults — Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Journal of Business Economics
·
2008
·
4 authors
11
citations
Order in Product Customization Decisions
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
·
other
5
citations
Handbuch Marktforschung : Methoden - Anwendungen - Praxisbeispiele
·
2008
·
3 authors
66
citations
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
Journal of Product & Brand Management
·
2007
·
4 authors
219
citations
Self-Congruity: Antecedents and Consequences
Alexandria (UniSG) (University of St.Gallen)
·
2007
·
3 authors
·
other
31
citations
Building Brand Equity via Product Quality
Total Quality Management & Business Excellence
·
2007
·
4 authors
43
citations
A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
Journal of Business Research
·
2007
·
3 authors
58
citations
Die Macht des Defaults
Alexandria (UniSG) (University of St.Gallen)
·
2007
·
3 authors
3
citations
Measuring customer value and satisfaction in services transactions, scale development, validation and cross‐cultural comparison
International Journal of Consumer Studies
·
2007
·
3 authors
71
citations
The effect of product variety on purchase probability
Review of Managerial Science
·
2007
·
2 authors
22
citations
Choice Goal Attainment and Decision and Consumption Satisfaction
Springer eBooks
·
2007
·
3 authors
·
chapter
372
citations
Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Schmalenbach Journal of Business Research
·
2007
·
4 authors
12
citations
The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases
Journal of Product & Brand Management
·
2007
·
4 authors
357
citations
An empirical study of the antecedents for radical product innovations and capabilities for transformation
Journal of Engineering and Technology Management
·
2007
·
3 authors
180
citations
Conjoint Analysis as an Instrument of Market Research Practice
Springer eBooks
·
2007
·
3 authors
·
chapter
132
citations
Applying decision trees for value-based customer relations management: Predicting airline customers' future values
Journal of Database Marketing & Customer Strategy Management
·
2007
·
2 authors
·
Open access
28
citations