Article2009

The Pervasive Effect of Aesthetics on Choice: Evidence From a Field Study

Jan R. Landwehr · Aparna A. Labroo · Andreas Peter Herrmann

4 citations0/0 files storedAlexandria (UniSG) (University of St.Gallen)

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Decision-Making and Behavioral Economics Consumer Retail Behavior Studies Aesthetic Perception and Analysis

Abstract

An abstract of the article "The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study," by Jan R. Landwehr, Aparna A. Labroo and Andreas Herrmann is presented.

Citations in this library

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References

1980Feeling and thinking: Preferences need no inferences.1968Attitudinal effects of mere exposure.2018The Teacher's Word Book of 30, 000 Words 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.2004Metacognitive Experiences in Consumer Judgment and Decision Making 1966Curiosity and Exploration 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation 1994Facial shape and judgements of female attractiveness

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