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Branding: Myth and reality in the hotel industry

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References

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Cited by

2009Hotel Rebranding and Rescaling46 cited
2015Managing the service brand value of the hotel industry in an emerging market35 cited
2007Do hotel managers have sufficient financial skills to help them manage their areas?32 cited
2017Style before substance? Building loyalty through marketing communication congruity32 cited
2016The impact of communication channels on communication style and information quality for hotel loyalty programs30 cited
2016The Myth and Reality of Hotel Brand and Food Quality: The Case of Hotel Restaurants in Malaysia

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15 cited

2008Assessing the brand position of Danish kros11 cited