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Marketing at the Crossroads – A Comment
2 references·2 citing·15 second hop
Marketing at the Crossroads – A Comment (1994)Marketing at the Crossroads – A CommentMarketing's mid-life crisis (1993)Marketing's mid-life crisisBusiness orientations and corporate success (1993)Business orientations and cor…Marketing planning: Operationalising the market orientation strategy (2010)Marketing planning: Operation…Friends and relations: long‐term approaches to political campaigning (2001)Friends and relations: long‐t…An Economic Theory of Democracy. (1958)Capitalism, Socialism and Democracy (1997)Diffusion of Innovations 1 (2019)Organizational Strategy, Structure, and Process (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Marketing management: analysis. planning. implementation and control (2000)Cultural orientation: its relationship with market orientation, innovation and organisational performance (2003)Market orientation and business performance in a Chinese business environment (2003)Brand ambidexterity and commitment in higher education: An exploratory study (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Dynamic capabilities and strategic management (1997)An Empirical Study on the Manufacturing Firm’s Strategic Choice for Sustainability in SMEs (2018)The network paradigm and the marketing organization (1995)Relationship marketing: schools of thought and future research directions (2005)Foundations of Social Media Marketing (2014)
this work references cited by second hop

References

  • 1993Business orientations and corporate success102 cited
  • 1993Marketing's mid-life crisis75 cited

Cited by

  • 2001Friends and relations: long‐term approaches to political campaigning66 cited
  • 2010Marketing planning: Operationalising the market orientation strategy43 cited

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