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Marketing at the Crossroads – A Comment · Study

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ArticleMarketing at the Crossroads – A Comment

Malcolm H. B. McDonald1994

Article1994

Marketing at the Crossroads – A Comment

Malcolm H. B. McDonald

16 citations·0/0 files stored·Marketing Intelligence & Planning

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

Abstract

A reply to a recently published report by Coopers & Lybrand, very critical of the state of marketing management in the United Kingdom.

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1993Business orientations and corporate success 1993Marketing's mid-life crisis

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2010Marketing planning: Operationalising the market orientation strategy

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Details

Year1994

Typearticle

Published1994-02-01

VenueMarketing Intelligence & Planning

ISSN-L0263-4503

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/02634509410052667

openalex_workW2013368073

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