SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Malcolm H. B. McDonald · Study

Home/Author

Malcolm H. B. McDonald

55 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0003-3708-0545

h-index29

i1055

Citations3,499

Works here55

95

96

97

98

00

01

02

03

04

05

07

08

09

10

14

16

Most cited in this library

Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model2001 · 347 citations
Marketing Plans: How to Prepare Them, How to Use Them1989 · 340 citations
Strategic Brand Management2014 · 269 citations
Factors for Success in Customer Relationship Management (CRM) Systems2002 · 262 citations
Market Segmentation: How to Do It, How to Profit from It1998 · 217 citations

Works

55 shown

Marketing plans : how to prepare them, how to profit from them

·2016·2 authors·Open access

33citations

Marketing Plans 8e

Wiley eBooks·2016·1 author·book

18citations

Strategic Brand Management

·2014·2 authors·chapter

269citations

Organizational Buying Behaviour

·2014·2 authors·chapter

44citations

A brief review of marketing accountability, and a research agenda

Journal of Business and Industrial Marketing·2010·1 author

33citations

The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agenda

Journal of Marketing Management·2009·1 author

29citations

A marketing communications framework for small political parties in developed countries

Marketing Intelligence & Planning·2009·3 authors

18citations

Strategic marketing planning: theory and practice

Elsevier eBooks·2008·1 author·chapter

16citations

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

·2007·1 author

14citations

Marketing in a Nutshell: Key Concepts for Non-specialists

·2007·2 authors

19citations

Key Account Management: The Definitive Guide

·2007·2 authors

34citations

Marketing Due Diligence: Reconnecting Strategy to Share Price

·2005·3 authors·book

24citations

Marketing Plans for Service Businesses: A Complete Guide

·2005·2 authors

28citations

Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment

Journal of Marketing Management·2004·2 authors

17citations

Marketing: A Complete Guide

·2003·3 authors

37citations

Customer retention strategy

·2003·3 authors·chapter

26citations

·2003·3 authors·book

18citations

Market segmentation

·2003·3 authors·chapter

17citations

Factors for Success in Customer Relationship Management (CRM) Systems

Journal of Marketing Management·2002·3 authors

262citations

The new marketing : transforming the corporate future

Butterworth-Heinemann eBooks·2002·2 authors·book

14citations

Marketing Plans That Work

·2001·2 authors

17citations

An evaluation of styles of IT support for marketing planning

European Journal of Marketing·2001·2 authors·Open access

25citations

Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

European Journal of Marketing·2001·3 authors·Open access

347citations

Key Customers: How to manage them profitably

·2000·3 authors·book

66citations

Key Account Management – A Domain Review

The Marketing Review·2000·1 author

34citations

Market Segmentation: How to Do It, How to Profit from It

·1998·2 authors·book

217citations

Key Account Management: Learning from supplier and customer perspectives

OpenGrey (Institut de l'Information Scientifique et Technique)·1998·3 authors

52citations

Market Segmentation

Palgrave Macmillan UK eBooks·1998·2 authors·book

29citations

Key account management: Theory, practice and challenges

Journal of Marketing Management·1997·3 authors

216citations

Market segmentation: organizational archetypes and research agendas

European Journal of Marketing·1997·2 authors·Open access

78citations

Computer‐aided marketing planning: The experience of early adopters

Journal of Marketing Management·1996·2 authors

19citations

Strategic marketing planning: Theory, practice and research agendas

Journal of Marketing Management·1996·1 author

75citations

The role of marketing past, present and future

Journal of Marketing Practice Applied Marketing Science·1995·2 authors

53citations

Relationship Marketing

·1995·2 authors·chapter

147citations

International Marketing

·1995·2 authors·chapter

107citations

Market segmentation : a step-by-step approach to creating profitable market segments

·1995·2 authors

53citations

Marketing : an introductory text

·1995·2 authors·book

22citations

The Marketing Audit

·1995·2 authors·chapter

14citations

Key Marketing Concepts

·1995·2 authors·book

14citations

Critical problems in marketing planning: the potential of decision support systems

Journal of Strategic Marketing·1994·2 authors

25citations

Marketing at the Crossroads – A Comment

Marketing Intelligence & Planning·1994·1 author

16citations

Strategic Marketing Planning: A State‐of‐the‐art Review

Marketing Intelligence & Planning·1992·1 author·Open access

83citations

Creating powerful brands : the strategic route to success in consumer, industrial and service markets

Butterworth-Heinemann eBooks·1992·2 authors·book

62citations

The Marketing Planner

·1991·1 author·book

31citations

Marketing: an Introduction

·1991·2 authors·book

43citations

Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning

Journal of Marketing Management·1991·2 authors

54citations

The marketing audit : translating marketing theory into practice

Butterworth-Heinemann eBooks·1991·2 authors·book

20citations

State‐of‐the‐Art Developments in Expert Systems and Strategic Marketing Planning

British Journal of Management·1990·2 authors

54citations

Ten Barriers to Marketing Planning

Journal of Services Marketing·1990·1 author

18citations

Marketing Planning and Expert Systems: An Epistemology of Practice

Marketing Intelligence & Planning·1989·1 author·Open access

36citations

Marketing Plans: How to Prepare Them, How to Use Them

University of Maribor digital library (University of Maribor)·1989·2 authors·book·Open access

340citations

Ten barriers to marketing planning

Journal of Marketing Management·1989·1 author·Open access

81citations

A re‐appraisal of the role of marketing planning

Journal of Marketing Management·1987·2 authors

37citations

International Marketing Planning

European Journal of Marketing·1982·1 author

22citations

The theory and practice of marketing planning for industrial goods in international markets

CERES (Cranfield University)·1982·1 author·thesis

22citations