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Marketing Plans for Service Businesses: A Complete Guide · Study

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ArticleMarketing Plans for Service Businesses: A Complete Guide

Malcolm H. B. McDonald2005

Article2005

Marketing Plans for Service Businesses: A Complete Guide

Malcolm H. B. McDonald · Adrian Payne

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Marketing and Advertising Strategies Business Strategies and Innovation Strategic Planning and Analysis

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2007Measuring the effectiveness of marketing information systems 2013Uncertainty driven service cost estimation for decision support at the bidding stage 2016Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test 2016Product-Service-System Modeling Method

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Year2005

Typearticle

Published2005-10-31

Languageen

Citations28

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ShelfMarketing and Advertising Strategies

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openalex_workW571471017

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