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Marketing Plans for Service Businesses: A Complete Guide
0 references·4 citing·17 second hop
Marketing Plans for Service Businesses: A Complete Guide (2005)Marketing Plans for Service Businesses: A…Product-Service-System Modeling Method (2016)Product-Service-System Modeli…Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test (2016)Integrating Satisfaction and …Uncertainty driven service cost estimation for decision support at the bidding stage (2013)Uncertainty driven service co…Measuring the effectiveness of marketing information systems (2007)Measuring the effectiveness o…Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Analytic Hierarchy Process (1985)The Economic Institutions of Capitalism (1986)The Economic Institutions of Capitalism (1987)Revisiting industrial organization: Product service systems insight (2018)Uncertainty management in engineering-service development: the role of organisational capabilities (2021)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)State-of-the-art in product-service systems (2007)Industrial Product-Service Systems—IPS 2 (2010)Adapting Product-Service System Methods for the Digital Era: Requirements for Smart PSS Engineering (2018)The Model-Driven Decision Arena: Augmented Decision-Making for Product-Service Systems Design (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Measuring Service Quality: A Reexamination and Extension (1992)Research Methods for Business Students (2003)The Theoretical and Practical Evolution of Customer Journey and Its Significance in Services Sustainability (2022)
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  • 2007Measuring the effectiveness of marketing information systems48 cited
  • 2013Uncertainty driven service cost estimation for decision support at the bidding stage39 cited
  • 2016Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test29 cited
  • 2016Product-Service-System Modeling Method21 cited

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