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Creating powerful brands : the strategic route to success in consumer, industrial and service markets

Leslie de Chernatony · Malcolm H. B. McDonald

62 citations0/0 files storedButterworth-Heinemann eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Why is it important to create powerful brands understanding the branding process how consumers choose brands business to business branding how consumer brands satisfy social needs developing and sustaining added values retailer issues in branding brand planning competitive in branding.

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