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Cited by

• 2005When Hershey met Betty: love, lust and co‐branding38 cited
• 2014Evolución y caracterización de los modelos de Brand Equity36 cited
• 2004Branding and relationships: Customer and supplier perspectives33 cited
• 2007Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model24 cited
• 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaning21 cited
• 2015Does size matter? An exploration of the role of body size on brand image perceptions20 cited
• 2016A Review of Marketing Strategies from the European Chocolate Industry19 cited
• 2024Models of brand equity. A systematic and critical review15 cited
• 2019The Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam15 cited
• 2002Flexible Retailing: Gap Inc. and the Multiple Spaces of Shopping in the United States12 cited
• 2011An Investigation into the Role of Collaboration in the Development of a Regional Brand6 cited
• 2007A Media Perspective on HRD5 cited