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Branding and relationships: Customer and supplier perspectives · Study

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ArticleBranding and relationships: Customer and supplier perspectives

Deirdre O’Loughlin2004

Article2004

Branding and relationships: Customer and supplier perspectives

Deirdre O’Loughlin · Isabelle T.D. Szmigin · Peter Turnbull

33 citations·0/0 files stored·Journal of Financial Services Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1984Case Study Research: Design and Methods 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1990Focus Groups: Theory and Practice 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives

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2006Impact of Advertising Variability on Building Customer-Based Brand Personality in a Competitive Environment: Empirical Analysis with Reference to Mexico

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Year2004

Typearticle

Published2004-03-01

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations33

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/palgrave.fsm.4770121

openalex_workW2038849142

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