References

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• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1995Building Strong Brands4,432 cited
• 1990Focus Groups: Theory and Practice3,958 cited
• 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
• 1992Management research: An introduction3,049 cited
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• 2000Cultivating Service Brand Equity1,733 cited
• 1998Customer loyalty and complex services1,271 cited
• 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
• 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
• 2002Relationship Marketing in the New Economy359 cited
• 1994