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Customer-Based Valuation
16 references·15 citing·31 second hop
Customer-Based Valuation (2009)Customer-Based ValuationSatisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Customer Satisfaction and Shareholder Value (2004)Customer Satisfaction and Sha…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Are Nonfinancial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction (1998)Are Nonfinancial Measures Lea…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Zero defections: quality comes to services. (1990)Zero defections: quality come…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Principles of Corporate Finance. (1981)Principles of Corporate Finan…THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)THE VALUATION OF RISK ASSETS …The Pricing of Options and Corporate Liabilities (1973)The Pricing of Options and Co…The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)The Valuation of Risk Assets …CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)CAPITAL ASSET PRICES: A THEOR…COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING (2019)COMPARATIVE ANALYSIS OF SELEC…Modeling and Application of Customer Lifetime Value in Online Retail (2018)Modeling and Application of C…Identifying valuable customer segments in online fashion markets: An implication for customer tier programs (2018)Identifying valuable customer…The Risk Implications of Mergers and Acquisitions with Information Technology Firms (2017)The Risk Implications of Merg…Investor sentiment, customer satisfaction and stock returns (2015)Investor sentiment, customer …Unveiling the relationship between the transaction timing, spending and dropout behavior of customers (2014)Unveiling the relationship be…The added value of service provision (2014)The added value of service pr…Simple computing of the customer lifetime value: A fixed local-optimal policy approach (2014)Simple computing of the custo…Do institutional investors pay attention to customer satisfaction and why? (2013)Do institutional investors pa…A marketing view of the customer value: Customer lifetime value and customer equity (2013)A marketing view of the custo…Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements (2012)Return on relationships: conc…Inequality in the utility of customer data: Implications for data management and usage (2010)Inequality in the utility of …The Results from the Lifetime Value and Customer Equity Modeling Competition (2009)The Results from the Lifetime…Semi-Supervised Response Modeling (2009)Semi-Supervised Response Mode…Reversing the Logic: The Path to Profitability through Relationship Marketing (2009)Reversing the Logic: The Path…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Quality, satisfaction and behavioral intentions (2000)The Cost of Capital, Corporation Finance and the Theory of Investment (1958)ON THE PRICING OF CORPORATE DEBT: THE RISK STRUCTURE OF INTEREST RATES* (1974)A Closed-Form Solution for Options with Stochastic Volatility with Applications to Bond and Currency Options (1993)Theory of rational option pricing (2005)Dividend Policy, Growth, and the Valuation of Shares (1961)On Persistence in Mutual Fund Performance (1997)The cost of capital, corporation finance and the theory of investment (2008)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Common risk factors in the returns on stocks and bonds (1993)The Capital Structure Puzzle (1984)The Determinants of Capital Structure Choice (1988)The theory and practice of corporate finance: evidence from the field (2001)A Reexamination of the Determinants of Consumer Satisfaction (1996)The value concept and relationship marketing (1996)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Cross-Section of Expected Stock Returns (1992)
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References

  • 1973The Pricing of Options and Corporate Liabilities29,064 cited
  • 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*19,431 cited
  • 1965The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets7,600 cited
  • 1975THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.]6,743 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1981Principles of Corporate Finance.3,634 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

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2,306 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1998Are Nonfinancial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction1,609 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2004Customer Satisfaction and Shareholder Value1,336 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • Cited by

    • 2012Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements86 cited
    • 2009Reversing the Logic: The Path to Profitability through Relationship Marketing61 cited
    • 2014Simple computing of the customer lifetime value: A fixed local-optimal policy approach56 cited
    • 2013Do institutional investors pay attention to customer satisfaction and why?55 cited
    • 2018Modeling and Application of Customer Lifetime Value in Online Retail43 cited
    • 2015Investor sentiment, customer satisfaction and stock returns40 cited
    • 2018Identifying valuable customer segments in online fashion markets: An implication for customer tier programs38 cited
    • 2019COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING33 cited
    • 2013A marketing view of the customer value: Customer lifetime value and customer equity32 cited
    • 2009Semi-Supervised Response Modeling25 cited
    • 2017The Risk Implications of Mergers and Acquisitions with Information Technology Firms25 cited
    • 2014Unveiling the relationship between the transaction timing, spending and dropout behavior of customers23 cited
    • 2009The Results from the Lifetime Value and Customer Equity Modeling Competition16 cited
    • 2010Inequality in the utility of customer data: Implications for data management and usage12 cited
    • 2014The added value of service provision12 cited