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Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials
0 references·16 citing·54 second hopsampled
Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials (1990)Involuntary Attention and Physiological A…Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Consumer Behaviour through th…Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Understanding Interactive Onl…News, Politics, and Negativity (2015)News, Politics, and NegativityCurrent and potential methods for measuring emotion in tourism experiences: a review (2014)Current and potential methods…An Eye-Tracking Study of Tourism Photo Stimuli (2014)An Eye-Tracking Study of Tour…A Cognitive Psychology of Mass Communication (2013)A Cognitive Psychology of Mas…Validity, reliability, and applicability of psychophysiological techniques in marketing research (2008)Validity, reliability, and ap…Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources (2007)Cognition and Emotion in TV M…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? Rev…Interactivity and Persuasion (2005)Interactivity and PersuasionNews Content and Form (2003)News Content and FormThe Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Negative video as structure: Emotion, attention, capacity, and memory (1996)Negative video as structure: …Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective (1995)Defining Audio/Video Redundan…The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory (1993)The Effects of Related and Un…Computers in Human Behavior (1985)Computers in Human BehaviorCognitive, social, and physiological determinants of emotional state. 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  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
  • 2005Interactivity and Persuasion268 cited
  • 2014Current and potential methods for measuring emotion in tourism experiences: a review268 cited
  • 1995Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective240 cited
  • 2013A Cognitive Psychology of Mass Communication231 cited
  • 2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends220 cited
  • 2008Validity, reliability, and applicability of psychophysiological techniques in marketing research182 cited
  • 1985Computers in Human Behavior178 cited
  • 2014An Eye-Tracking Study of Tourism Photo Stimuli170 cited
  • 1993The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory

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157 cited
  • 2007Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources154 cited
  • 2003News Content and Form152 cited