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Definition and management of the product-market portfolio · Study

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ArticleDefinition and management of the product-market portfolio

Harper W. Boyd1978

Article1978

Definition and management of the product-market portfolio

Harper W. Boyd · Robert S. Headen

10 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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References

1968Benefit Segmentation: A Decision-Oriented Research Tool 1974The impact of strategic planning on profit performance 1977Diagnosing the Product Portfolio 1970Experience curves as a planning tool 1975Strategies for High Market-Share Companies

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Year1978

Typearticle

Published1978-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(78)90076-7

openalex_workW2013515097

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