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Harper W. Boyd

15 works· latest 2000· 2 institutionscluster: provisional

h-index13

i1015

Citations1,109

Works here15

Most cited in this library

Research Methods in Social Relations1954 · 266 citations
Marketing Strategy - Planning and Implementation1995 · 188 citations
Manajemen Pemasaran : Suatu pendekatan strategis dengan orientasi global2000 · 122 citations
Marketing management : a strategic approach1990 · 93 citations
Marketing Management: A Strategic Approach with a Global Orientation1997 · 88 citations

Works

15 shown

Manajemen Pemasaran : Suatu pendekatan strategis dengan orientasi global

Andalas University Repository (Andalas University)·2000·2 authors

122citations

Manajemen pemasaran : suatu pendekatan strategis dengan orientasi globa (Edisi 2 Jilid 1)l

·2000·5 authors

13citations

Marketing Management: A Strategic Approach with a Global Orientation

·1997·3 authors·book

88citations

Marketing Strategy - Planning and Implementation

·1995·3 authors·book

188citations

Marketing management : a strategic approach

Irwin eBooks·1990·2 authors·book

93citations

Definition and management of the product-market portfolio

Industrial Marketing Management·1978·2 authors

10citations

Marketing Research: Text and Cases

Journal of Marketing Research·1977·4 authors·other

Marketing management and administrative action

Andalas University Repository (Andalas University)·1973·2 authors

40citations

An Attitudinal Framework for Advertising Strategy

Journal of Marketing·1972·3 authors

75citations

What Big Agency Men in Europe Think of Copy Testing Methods

Journal of Marketing Research·1971·2 authors

10citations

Correlates of Grocery Product Consumption Rates

Journal of Marketing Research·1967·3 authors

50citations

Channels of Distribution for Consumer Goods in Egypt

Journal of Marketing·1961·3 authors

15citations

The Use of Structured Techniques in Motivation Research

Journal of Marketing·1957·3 authors

22citations

Marketing Research: Text and Cases

Journal of Marketing·1956·3 authors·other

44citations

Research Methods in Social Relations

Journal of Marketing·1954·4 authors

266citations